IAQ Marketing Firm Releases Marketing Training Video

Monday, July 06, 2009 by Paul-Cochrane

The indoor air quality (IAQ) industry’s only dedicated marketing and public relations firm, Cochrane & Associates, recently released IAQ Marketing 101. The online tutorial brings marketing tips to industry professionals and is being published and hosted by Indoor Sciences. The video can be viewed by visiting www.cochraneassoc.com.

Cochrane & Associates teamed up on the project with Indoor Sciences because of their impeccable reputation for being one of the industry’s premier trainers. The video gives professionals and Indoor Sciences’ students the opportunity to get some new ideas and insights on marketing to help them grow their environmental businesses.

“We hope the short presentation that is being offered can get new ideas flowing in people responsible for growing businesses in our industry,” reported Paul Cochrane, President of Cochrane and Associates. “The presentation briefly touches on a number of important topics that marketers need to be thinking about as they go about trying to expand their companies.”