Tuesday, March 16, 2010 by
The online video channel and website is available to all mold, IAQ, HVAC, industrial hygiene and environmental professionals.
The indoor air quality (IAQ) industry’s only dedicated marketing and public relations firm, Cochrane & Associates, recently announced the debut of the IAQ Video Network. The online video network brings news and video content to industry professionals and can be found at www.IAQTV.com.
Cochrane & Associates launched the online video service to provide online educational content that highlights industry events, conferences, companies, equipment and other news that is affecting the IAQ industry. The first news video posted takes place at the 2010 Indoor Air Expo presented by the Indoor Air Quality Association (IAQA) and the Air Conditioning Contractors of America (ACCA). Another conference video will be placed on April 1st following the upcoming Environmental Information Association’s (EIA) conference in Austin, Texas.
“We wanted to develop an online video source for news and events for the IAQ industry,” reported Paul Cochrane, President of Cochrane and Associates who are developing the IAQ Video Network and IAQTV.com. “We hope to make the website a popular video portal that other companies in our industry will utilize to post video content and links to their videos. The website was just launched last week so we have a lot of development work to do to get the website up to its final configuration which we hope to reach in about a month.”
In addition to the online videos, Cochrane & Associates also continues to publish the ever popular Environmental Marketer newsletter. The monthly electronic publication brings marketing ideas and concepts to the industry that illustrate the many ways that companies in the IAQ, HVAC and environmental industries can stand out from the crowd without the expenditure of a lot of resources. The complimentary publication is received by thousands each month and an automated signup form is located on the company website atwww.cochraneassoc.com.