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- UNDERSTANDING THE USE OF MOISTURE DIAGRAM AND MOISTURE MAPS AND HOW TO APPLY THEM IN WATER DAMAGED BUILDING SITUATIONS
- IAQ Marketing Firm Helps the Mold & Indoor Air Quality Industry
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IAQ Marketing Firm Helps the Mold & Indoor Air Quality Industry
Few industries have escaped the recent economic crunch and the indoor air quality (IAQ) industry is no exception. While some companies have been able to continue to grow during these challenging times many have either seen business stop growing or even witnessed a decline.
To help the industry increase its marketing savvy a free electronic IAQ marketing publication was started in 2008 to bring ideas and new insight to business professionals in the IAQ, mold and environmental industries. The Environmental Marketer was started by Cochrane & Associates, LLC, the industry's only dedicated marketing, public relations and business development consulting firm. The company was founded in 2006 by Paul Cochrane, a well known IAQ industry professional.
"Being proactive during these difficult economic times is a crucial business decision for large and small business owners alike," reported Paul Cochrane, President of Cochrane and Associates. "Now is the time to sharpen your company's marketing with increased efforts, which don't always equate to increased costs, to make your IAQ products and services shine," he continued.
Many industry professionals know Mr. Cochrane from his many years as Vice President of Business Development for Aerotech Laboratories. At Aerotech Laboratories he helped grow what was at the time a small regional laboratory with 10 employees to well over 300 in less than 4 years.
The Environmental Marketer shows that there are many ways that companies in the IAQ industry can stand out from the crowd without the expenditure of a lot of resources. There is no limit to what a creative mind can come up with to enhance a business during these challenging times and the complimentary electronic newsletter tries to bring these ideas to busy IAQ professionals.
Since its inception Cochrane & Associates has worked with a number of leading IAQ businesses and associations including:
- EMSL Analytical, Inc.
- Relle IAQ Solutions
- Chromosomal Laboratories, Inc.
- KD Engineering
- Indoor Air Quality Association
- Allegro Industries
- Global Prevention Services
- Legends Environmental Insurance Services
Industry professionals can learn more about marketing their IAQ business by visiting www.cochraneassoc.com and registering online for the Environmental Marketer.
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